At Antalis, we are committed to paving the way towards more responsible POSM solutions, in line with the expectations of our employees, customers and their own business communities. But that’s not all. Our athletic approach to corporate responsibility drives us to go the extra mile and raise the bar regarding branding and signage solutions for inspiring events worldwide.
They are not only a highly visible aspect of events. They are often the number one source of single-use plastic, a significant part of which is still being landfilled or incinerated. In that context and with environmental stakes higher than ever, the International Olympic Committee (IOC) and the Union of European Football Associations (UEFA) have recently been investigating improvement opportunities in these areas.
That’s why the IOC and UEFA teamed up with Anthesis, a B Corp independent consultancy specialising in environmental impact assessment! Its mission? To compare lifecycle data for a range of branding and signage materials and develop guiding principles to help decision-making.
An LCA is a methodology designed to quantify and compare environmental impacts of products from the point of raw material extraction to their end of life, using four primary indicators: climate change, water usage, toxicity, and circularity potential.
The guidelines produced from the report are a-plenty and valuable. The document provides detailed guidance on end-of-life options to manage plastics better, promote circularity, reduce footprint, and minimise material weight. Anthesis also provides the IOC and UEFA material-specific insights for metals, timber, PVC (vs non-PVC alternatives) and bio-based materials.
As the extraordinary athletes these organisations celebrate, our ambition is to do better. We, therefore, welcome your feedback to improve this knowledge, beneficial to all.
Contact us now!
Looking for a simple and efficient way to identify sustainable alternatives to the material you are using, look at Antalis Green Star System™ for Visual Communication