At Antalis, when it comes to circularity, we are on all fronts. That means that when recycling is not an option, we strive to identify sound, audacious, and eco-responsible reuse options. That’s why we give massive importance to keeping track of great upcycling projects across the globe, especially those that offer second lives to POS materials. The impact of these change-makers is considerable, and we remain as committed as ever to sharing best practices and great ideas that help accelerate our collective switch to a circular economy model.
In 2018, Levi Strauss & Co launched a project with innovators at NOWA to transform advertising banners (used by the brand in over a hundred stores across Europe) into fashion accessories. Levi Strauss & Co. recreated several hundred wallets and pouches from a publicity campaign that left its mark (over 1000 banners transformed!).
Dow has initiated a vast banner recycling project in partnership with the Olympic Games Tokyo 2020: 100 local schools and kindergartens are set to receive commemorative flowerpots marking last year’s Olympic games. The twist? The flowerpots have been made from recycled banners used during the Games.
French company Ecopack launched Boomerang, reusable and responsible delivery package solutions. These awe-inspiring packages don’t only look good but do good. They are produced from event and advertising banners waste collected across the country!
Through its Play Minded Program, the outdoors sportswear brand presented some upcycling projects during the European Week for Waste Reduction. Among them, skateboards made from Salomon snowboards (awesome!) and tote bags made from former advertising banners!
Exhibit group (specialized in large-format and creative printing) created ex’up. Its new brand is dedicated to creating beautiful design objects from industrial waste (banners, PVC boards, etc.). The image from this post is one of Ex’up realization. In the United Kingdom, Linney (experts in immersive, multi-channel communications) launched Regenerate: a project initiated to resale used equipment to raise money for charities, recreate authentic products from recycled materials and share knowledge about sustainable creativity.