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Staffan Widstrand and Magnus Lungred, 2 reknowed & talented professionnal photographs dedicate their work in highlighting the beauty and the importance of the nature around us. They regularly publish books and as professionals of images, they always look for the best printing solutions at the right price.

Staffan Widstrand and Magnus Lungred, 2 reknowed & talented professionnal photographs dedicate their work in highlighting the beauty and the importance of the nature around us. They regularly publish books and as professionals of images, they always look for the best printing solutions at the right price.

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Seeking out the best paper to print their new photo book

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They recently published a new coffee-table book, A wilder Life, focused on the return to the wild life in Europe and the benefits of several initiatives to protect this nature. For this work WWF Sweden award them Panda Book of the year 2018.

Initially, Staffan Widstrand and Magnus Lungred were looking  to place an order of a standard qualitative virgin paper they knew and contacted Antalis to obtain a quote.

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Lucie Buffet says : “People still think that using recycling paper is expensive which is not true. For example, this project only costs 2% more than using standard virgin paper.”

The idea

Use a very qualitative paper while bringing a meaningful solution to give the book another dimension.

With the advise of Antalis, they decided to print on a recycled paper for the first time and selected Cocoon silk 150 gsm. "We were attracted by the ecoresponsible dimension of Antalis' Cooon Silk paper, as well as its ultra-smooth surface which really brings out the brightness of the photographs". (blancheur)

(frein printer - test - 1st time for all, printer included. Willingness from Antalis to reassure them and accompany their décision)

Print the book on the best recycled paper so as to get a full concept and strong link between the visual content and the media without compromising on printing quality.

Some people think that using recycled paper is very expensive however the experience prooves that using recycled paper has a limited additional cost on a printed project in its whole. Actually Antalis conducted a survey on several comunication printed projects and more than 200 different quotations. This study made with Eco-Act, an agency specialised on the climate changes, shows that a project printed on recycled paper cost only 2 to 3% more than with a standard virgin paper.

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The result

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Staffan Widstrand, Author & Photographer of “A Wilder Life” enthuses “When we saw the final print of the book, we were very proud: it’s top of the line paper, top of the line printing. The image rendering is superb. I was so happy that we didn’t use one single new tree to print this book and we didn’t compromise on the printing quality either.”

Printer (quote)
Recycled paper as good as std virgin
Apporte du sens on top . Geste pour l'environnement and sense for the donneur d'ordres